May 2023


How Marketing and CSR Alignment Drives Positive Change

In a world where consumers increasingly prioritize ethical and socially responsible companies, aligning marketing and corporate social responsibility (CSR) strategies has become imperative for businesses. This powerful combination allows companies to create a meaningful impact while simultaneously achieving their marketing goals. In this enlightening infographic, we explore the symbiotic relationship between marketing and CSR, showcasing how companies can drive positive change.

The alignment of marketing and CSR enables companies to communicate their values, mission, and impact to a broader audience. By integrating sustainability initiatives, philanthropic endeavors, and purpose-driven campaigns into their marketing efforts, companies can connect with consumers on a deeper level, fostering loyalty and trust.

Our infographic highlights the key steps in aligning marketing and CSR strategies, including conducting a values audit, developing shared objectives, and embedding sustainability into the core business practices. We also delve into the importance of transparent and authentic communication, showcasing real-life examples of companies successfully aligning marketing and CSR to make a difference.

Infographic provided by Points of Light, an employee engagement program provider
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7 Types Of Health Insurance You Can Choose From

Nothing can be more heartbreaking than the loss of a loved one, and it is even more difficult to bear when things could have been different if it weren’t for the lack of financial resources.

In India, having health insurance can be the most beneficial protection against the rising expense of medical care. Do some research first since different insurance products can satisfy your needs. Wondering which is the best health insurance for your situation?*

Here are Seven Varieties of Health Insurance in India:

  • Individual Health Insurance Plan

Individual health insurance protects your spouse, children, and parents. This insurance covers hospitalisation, surgery, room rental, nursery, and other medical expenses. This plan is available to individuals between 18 and 70.*

  • Family Health Insurance Floater

Family Floater Health Insurance may be a good option if you want affordable health insurance for your entire family. These plans have a single sum insured and cost far less than Individual Health Insurance policies. They cover your spouse, children, and parents.

  • Group Medical Insurance

Group Health Insurance Plan covers not only a group of coworkers but also families. Thus, if you run a startup or large company, invest in these plans for your staff. It can also act as an incentive to retain employees. A Group Health Insurance Plan covers hospitalisation for accidents, illnesses, psychiatric illnesses, or pregnancy.*

  • Health Insurance for Senior Citizens

The Senior Citizen Health Insurance Plan is for seniors over 60.

Pre-hospitalisation, post-hospitalisation, and prescription costs may be covered under a Senior Citizen Policy. These benefits include psychiatric and domiciliary hospitalisation.

Some insurers may need a comprehensive health check-up before providing Senior Citizens with Health Insurance. The maximum admission age for this health insurance is now 70, with lifelong renewal.

  • Pregnancy-Related Health Insurance

Maternity coverage can be available as an add-on to the standard health insurance plan. All costs incurred during the antenatal, delivery, and postnatal phases may be covered.

This policy should be bought by newlyweds and families planning to have children soon. This medical coverage also accounts for Childbirth, infertility, and 90-day newborn coverage.

  • Critical Illness Insurance

The incidence of lifestyle-related diseases is increasing. Considering this, insurance companies have developed the Critical Illness Policy.

Treating these disorders can be high-priced. The Critical Illness Plan pays a predetermined amount independent of treatment costs if you are diagnosed with a critical illness.

If your family has specific diseases, this policy may be wise. Besides the set payment, a Critical Illness Policy covers medical and hospital costs. Enjoy complimentary health checks.

  • Supplemental Health Insurance

You can purchase a top-up policy if you require additional medical coverage. However, such programmes include a “Deductible Clause.” In the event of a claim, payment can be made over and above the limit specified in the policy.

You can purchase this plan if you desire a broader scope of medical coverage than your fundamental health insurance policy provides. Health insurance providers have increased, as has the demand for their services. Research well and make an informed decision.

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*Standard T&C Apply.

Insurance is the subject matter of solicitation.’ For more details on benefits, exclusions, limitations, terms, and conditions, please read the sales brochure/policy wording carefully before concluding a sale.

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Tips To Help You Choose The Right Car Insurance Policy

There are countless variations of car insurance policies on the market. The best insurance policy for your car can take time to choose. To operate any vehicle in India, you must have third-party liability auto insurance, per the Motor Vehicles Act of 1988. The costs of various companies’ insurance policies vary. Here are some suggestions for picking the right auto insurance coverage:

Understanding your needs

It’s crucial to evaluate your needs for yourself. Third-party and comprehensive insurance plans are the two insurance policies available in India. Discover the plans. Insurance for third parties is required by law. Damages that are only related to the third party are covered. It pays for the harm suffered by the other party. At the same time, the comprehensive policy covers damage to one’s vehicle and third-party liability. A comprehensive insurance policy should also pay for all losses if a car is stolen.*

Look up and contrast various plans

Always compare different car insurance policies after deciding on the type of plan. It will assist in focusing the search.

Ask for add-ons

Add-ons are the extra coverage components that can be purchased by paying a higher premium than what was initially quoted. Only comprehensive insurance policy plans have it available.

Find out how to file a claim

Understanding how to file an insurance claim is essential. Therefore, before purchasing an insurance policy, it is vital to have a complete understanding of the claims process.

Check the CSR (claim settlement ratio)*

Before purchasing a policy, always check the insurer’s claim settlement ratio. This ratio shows the number of claims the company has resolved compared to the total number of claims it has received in a given year.*

Don’t give false information

The insurance company may immediately cancel the insurance policy if it discovers the information provided is inaccurate. Therefore, always give accurate information even if it means your car insurance prices are higher than what you had expected.

Carefully review the terms and conditions

Before purchasing the policy, take the time to read the terms and conditions carefully. Every clause and condition for the same must be understood. It will be crucial when you have to make a claim.

The plan may promise some benefit, but the fine print may render it useless. For example, you might get engine protection coverage as part of your comprehensive insurance. When the engine gets damaged, you foot the repairs and go to file a claim. But the fine print limits the expenses to a small amount, and you are left footing the bill.

Watch out for No-Claim Bonuses*

No Claim Bonus, or NCB, is a concession premium payment given by the insurance company if the policyholder did not file any claims the previous year. This bonus may be considered a payment made by the insurance companies to the policyholder in appreciation for using the car. If you did not submit any claims, you must look for your NCB. This feature is valid for both third-party and comprehensive car insurance.*

Subscribe to Bajaj Allianz General Insurance YouTube Channel here!

* Standard T&C Apply

Insurance is the subject matter of solicitation. For more details on benefits, exclusions, limitations, terms, and conditions, please read the sales brochure/policy wording carefully before concluding a sale.

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